With Plastic Free July highlighting sustainable alternatives to takeaway coffee consumption habits, New Zealand's L'affare is stepping in with eco-friendly coffee solutions at home.
To offset the environmental impact of coffee capsule waste, L'affare has announced their launch of their recycling programme for the pods. It is reported that coffee capsules can take up to 500 years to break down in landfills, and billions of these pods are consumed each year. In an effort to combat this waste, L’affare has released new capsules and teamed up with global recycling company TerraCycle to launch a free national recycling programme.
"The L'affare Coffee Capsules Recycling Programme allows all New Zealanders to collect and ship their used L'affare coffee pods, available for purchase at New World, PAK'nSAVE and Countdown in mid-August, to TerraCycle for free," said Daria Romanos, TerraCycle New Zealand and Australia public relations manager. "TerraCycle will then sort, wash, shred and melt the capsules down into pellets to be used in the manufacture of new products such as garden beds, park benches and playgrounds. Additionally, for every one kilo of capsules sent to TerraCycle, collectors will earn $1 toward the school or charity of their choice."
Paul Cockburn, L’affare general manager, said his team saw a gap in the market for 100 percent recyclable capsules with the rise of other big-name companies and decided to create a product along with a recycling solution for waste that would be otherwise destined for landfill.
For more information on L'affare new recycling programme, visit TerraCycle's NZ website.