With Alert Level 2 restrictions and ahead of shoulder season, Lake Wānaka Tourism has identified an opportunity to revitalize the local campaign; LoveWānaka, Supporting Local.
When first launched back in May, the objective of this campaign was to collectively promote a ‘go local’ approach to doing business and was born out of a vision to unite as a community and rally behind Wānaka businesses in a changing world, while playing on the lovewanaka hashtag – the tagline for the town since the inception of social media.
Businesses had the opportunity to offer promotions, discounts, and initiatives under the banner of LoveWānaka, Supporting Local on wanaka.co.nz.
Lake Wānaka Tourism identified a need to revitalize the LoveWānaka Supporting Local campaign which is now refreshed with new branding.
Media and campaign manager, Gizelle Regan said that this initiative was born out of a vision to unite as a community and rally behind businesses, stimulating the local economy while cultivating a sense of local pride and togetherness.
“The uptake from local business has been phenomenal, complemented by unwavering support from the Wānaka community, and with Alert 2 restrictions back in place, we decided it was time to revitalise this sentiment.”
Lake Wānaka Tourism’s new acting general manager Tim Barke agreed.
“Since its inception, “LoveWānaka” has been loved by Wānaka. Locals and visitors have gone out of their way to support our local businesses with some great success stories, and the loving continues. The resurgence of COVID-19 has stimulated even more care and support in the community, showing the love for Wānaka isn’t a one-off; it’s an ongoing relationship.”
“New refreshed campaign social media collateral is available to all Wānaka businesses who wish to represent the campaign, “said digital marketing executive Jessie Byrne. “Additionally, business listings on the LoveWānaka, Supporting Local landing page are free to any local Wānaka business.”
The LoveWānaka, Supporting Local revitalization kicked off today Sept 2, 2020 with promotions, offers, and events on the wanaka.co.nz website.
Read edition 991 of the Wānaka Sun here.