The mountains are waiting: winter ski campaign goes live

“As snow begins to dust the peaks of the Southern Alps, we’re inviting New Zealanders to imagine the winter to come, and to visit us when they can.”

Lake Wānaka Tourism (LWT) has gone live with their winter ski campaign ‘The Mountains are Waiting’, with the leading content a video that “reflects the love, passion and respect we have for our mountains.”

Wānaka ski legend Jossi Wells conveyed his natural affinity for the mountains by providing the voiceover for the campaign video. LWT said that the narration spoke to the special bond that New Zealanders share for the mountains and their sense of adventure.

“As snow begins to dust the peaks of the Southern Alps, we’re inviting New Zealanders to imagine the winter to come, and to visit us when they can”, said James Helmore, general manager LWT.

“The launch of this edit also celebrates the fact that the 2020 winter season in Wānaka has been confirmed to go ahead under New Zealand Alert Level 2. Heli-ski operations are looking to take flight in mid to late-June, Snow Farm’s scheduled opening day is June 19, and both Cardrona and Treble Cone are set to open on the last weekend of June, which is all extremely positive news for our region” Helmore added.

This campaign comes after the launch of the #LoveWānaka Supporting Local campaign, which is now in its Alert Level 2 domestic phase, encouraging Kiwis to visit Wānaka and support local accommodation, activity, retail, and hospitality providers.

The video can be viewed online and will be screened as a trailer throughout the New Zealand Mountain Film Festival.

Read edition 976 of the Wānaka Sun here.


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