Support local initiative receives “overwhelming” response

An empty Wānaka of a few weeks ago, but things will spring back into life today. Credit: Joanna Perry

There has been an overwhelming response from the Wānaka community to the LoveWānaka, Supporting Local campaign, according to Lake Wānaka Tourism [LWT] and Ignite Wānaka.

One week in and the initiative sees traction, with the community rallying to support local.

Uptake from local businesses keen to get involved has also been strong, with the LoveWānaka, Supporting Local landing page loaded full of companies from all sectors which are open and operating during Alert Level 3.

Restaurants and cafes have pivoted to provide take-away, local shops are selling online, and Wānaka's activity and accommodation providers have been able to offer forward booking opportunities.

Cardrona Alpine Resort & Treble Cone general manager Bridget Legnavsky said: "It's been fantastic to see our community looking after each other in many ways over the past few weeks. We know it's been a difficult time for all of us, so now that we're dropping down the Alert Levels, we're excited to support local and see Wānaka locals come out for their Wānaka businesses."

Queenstown Lakes District Mayor Jim Boult voiced his support for the LoveWānaka, Supporting Local initiative.

 "I have stated recently that this district's community and economic recovery doesn't rest with any one organisation or individual. Council has a significant role to play with proposed infrastructure investments and continuing to provide essential services. But everyone can also play their part through supporting local businesses as often as they can. It's great to see a range of services already signed up, and I would encourage everyone to rally around our local businesses and help our district get through in as strong a position as possible," he said.

For the teams at LWT and Ignite Wānaka, this is only the beginning, said LWT general manager, James Helmore.

"The initial response to the campaign has been phenomenal. To see so many businesses and members of the community sharing the message on social media and visiting the landing page is awesome. We've had significant uptake since launch a week ago, and we hope to continue to build on that drive through this next phase."

Digital marketing executive Jessie Byrne who is executing the campaign, said that the community should continue to check out the website, as new businesses were continually coming on board.

"We are still planning future activations with Ignite Wānaka for when we can come together again. We're hoping to get LoveWānaka messaging all over town with window stickers and posters. Some businesses have even taken it upon themselves to add decals to their cars or have asked if they can paint the logo in their shop windows. Everyone is keen to show their support."

Read edition 974 of the Wānaka Sun here.


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