After a long wait for a new transformer, the b.effect brewery on Anderson Road finally connected to power on Saturday, March 7. The taproom next door, b.social, has been open since November selling a variety of locally crafted beer, but the b.effect Brewing Company can now live up to its name and start brewing beer too.
The occasion was marked with a grand opening including brewery tours, live music from Robert Glen and DJs Dan O and Nick Munday, and a raffle. Prizes were donated by local businesses such as the Cardrona Distillery, the Body Garage and Urban Grind, as well as popular clothing brand Mons Royale. Ten per cent of all proceeds (just over $1,500) went to Wanaka Search and Rescue (WānakaSAR), an entirely volunteer-led organisation who work tirelessly to keep outdoor recreators in Wānaka and the surrounding national park safe.
WānakaSAR chair Aaron Nicholson said that the group is “extremely grateful for the donations received from b.effect. We certainly appreciate that community businesses like this recognise the dedication and commitment undertaken by our volunteers 24/7 to save lives in the backcountry. Every dollar goes directly to supporting our team in terms of professional development, purchasing essential equipment and facilitating training.”
B.effect marketing and sales manager Molly Hope told the Wānaka Sun that the event went seamlessly, adding that it was “great to see the community support for both the brewery and WānakaSAR.”
“We are brewing our first batch of beer in the brewery this morning, as we speak!” she said.