A new collection box has been installed by Cardrona Bra Fence to coincide with Breast Cancer Awareness Month, to raise money for the New Zealand Breast Cancer Foundation (NZBCF).
The Cardrona Distillery has also released a pink gin this month and is donating $5 from every bottle sold to NZBCF.
Cardrona’s controversial bra fence is said to have started in 1999 when four bras appeared overnight on a fence along the Cardrona Valley Road.
Around five years ago the fence was moved to the driveway of Cardrona Distillery and The Cardrona Horse Trekking and Quad Biking, along with the first collection box and a sign to promote NZBCF.
Kelly Spaans of The Cardrona said, “We’ve just had a much larger collection box fabricated and set in concrete in the ground as the previous one was far too small and would fill up with money so quickly to the point where it was overflowing and people couldn't put anymore in. Additionally the box had been pulled out of the ground and the money shaken out of it... So theft still continues at the bra fence! A real shame.”
Spaans added, “Everyday the driveway is crowded with rental cars, camper vans and tour buses with people spilling out to get their photo with the bra fence and donate money—it is now world-famous!”